From strategy to implementation, Galactux simplified the complex via a personalized web experience. Through qualitative and quantitative research, the team identified Symphony’s unique market opportunity and created a systematic, go-to-market plan, focusing on critical touchpoints within the patient journey.
Delivering a personalized caregiver experience
Through world-class website UX and UI as well as digital campaign execution, Symphony was able to connect to new residents and provide ease and support through a traditionally difficult journey.
Action
To inspire action during key decision-making moments, Galactux executed a series of compelling Display campaigns to drive traffic to the website and encourage on-site facility tours.
Outcome
Brevity, clarity, and high impact were Galactux’s aim. The team designed a web experience using the best of hospitality habits and created a first-of-its-kind Airbnb experience for the Post Acute & Long-Term elderly care category.
Task
Symphony Care Network’s mission is to help create the shortest pathway to home for Post Acute Care patients. They needed a strategic plan to reach their target audience and be top of mind the moment a Post Acute Care need arose. To address this, Symphony and Galactux partnered with the goal of transforming Symphony’s digital ecosystem to bring clarity into the category, while servicing the needs of caregivers and patients at every step of their journey.
