Get In Touch
Street#104, House#22, Madina Town Y Block, Faisalabd
info@galactux.com
Ph: +92 321 7072725
Work Inquiries
collab@galactux.com
Ph: +92 321 7072725
February 27, 2021

Cowboy

Cowboy is an electric bike startup founded by three friends with a background in software engineering. Based in Brussels, Belgium, the company’s first product is a beautiful motor-assisted bicycle designed to appeal to new buyers with a more beautiful design, a lower price, and better technology than the market is used to.

Barely out of the garage, the team from Cowboy came to Galactux with a name and a prototype. Over a period of several weeks, we worked closely with them on all aspects of the brand, a marketing and eCommerce website, and the app that’s a big part of the Cowboy user experience.

 

 

Growth spur

Logo and colors
“Cowboy” is a word that comes loaded with connotations. We purposefully avoided predictable Western references, but the logo gives a subtle nod to the spur, the small spiked wheel that riders use to urge their horses forward.

 

 

 

 

We put the fun in functionality

The joy of the brand

The Galactux design team took Cowboy to the streets and found it an unexpectedly joyful experience. We really wanted to capture that joy in the brand, making Cowboy less about features and functionality, and more about the emotions it provokes in riders.

 

 

Digital is nice, but there’s something about the smell of ink. As Cowboy grows up, various printed materials start popping up. For example, there’s the Rider’s Guide, the product packaging, and various other marketing material.

Task

Electric bike startup Cowboy came to Galactux with a prototype and a name. We worked with them to develop a fully fleshed-out brand, ready to conquer the world.

  • Strategy

    Branding, Product Design, Web Design, Marketing Materials, Art Direction, Photography

  • Design

    Art Direction, Branding, Collateral Material, Website Development

  • Client

    Cowboy

Cowboy

Cowboy is an electric bike startup founded by three friends with a background in software engineering. Based in Brussels, Belgium, the company’s first product is a...
  • Strategy

    Branding, Product Design, Web Design, Marketing Materials, Art Direction, Photography

  • Design

    Art Direction, Branding, Collateral Material, Website Development

  • Client

    Cowboy

View Project

Ember Supply Co.

Few things are more gratifying than creating something with your bare hands. In a day and age where we are so immersed in a world of...
  • Strategy

    Design Direction, Photography, Brand Strategy & Identity Design, Collateral Material

  • Design

    Art Direction, Branding, Collateral Material

  • Client

    Ember Supply Co.

View Project

Venatura

For those of us lucky enough to of been born and raised here, Texas is a source of pride. To those who are newcomers to the...
  • Strategy

    Website, Design Direction, Photography

  • Design

    Website Design & Development, Art Direction, UI/UX Design, Branding

  • Client

    Venatura

View Project

EDELMAN ZENO GROUP

In pursuit of solidifying Zeno at the forefront of modern, global communications, we embarked on a journey to explore digital-forward brands on the bleeding edge of...
  • Strategy

    Website, Design Direction, Digtial Marketing

  • Design

    Content Development, Art Direction, UI/UX Design, Branding

  • Client

    EDELMAN ZENO GROUP

View Project

KNOWLEDGE SERVICES

Galactux readily redesigned the business’s approach taking the business through a complete brand transformation. Galactux studied the market landscape, getting to know the many nuances of...
  • Strategy

    Website, Design Direction, Digtial Marketing

  • Design

    Content Development, Art Direction, UI/UX Design, Branding

  • Client

    KNOWLEDGE SERVICES

View Project

OKAMURA

The pinnacle of the year for Okamura, the global giant in high-end office furniture, is the famous commercial design conference, NeoCon. Galactux was tasked with dissecting...
  • Strategy

    Design Direction, UX Strategy , Website Design & Dev

  • Design

    UI/UX Design, Visual Design

  • Client

    FURNITURE MANUFACTURER

View Project

AVENUE

Galactux crafted an industry-leading brand and technology platform, which serves major enterprise companies today. Galactux’s brand, product, and digital strategy established strong market penetration and is...
  • Strategy

    Design Direction, UX Strategy, Branding

  • Design

    UI/UX Design, Art Direction

  • Client

    AVENUE

View Project

LIMITLESS COFFEE & TEA

Humans are filled with pure potential. Sometimes, it only takes a little boost to get started. Galactux developed key messaging around the purity of Limitless’ process...
  • Strategy

    Design Direction, UX Strategy , Website

  • Design

    Brand Strategy, Art Direction, Go-to-Market Strategy

  • Client

    Limtless

View Project

GONNELLA BAKING COMPANY

Content is king on social platforms. Galactux’s Production Studio created best-in-class photo and video content for Gonnella improving upon the latest trends in food photography. Utilizing...
  • Strategy

    Design Direction, UX Strategy, Digital Strategy

  • Design

    UI/UX Design, Art Direction, Social Media, Branding, Packaging

  • Client

    GONNELLA BAKING COMPANY

View Project
February 13, 2020

EY-PROHABITS

As a leader in the workshop space, EY was experiencing a lack of follow-through and application from their workshop audiences. To help solve this problem, Galactux...
  • Strategy

    Design Direction, Technology Strategy, Product Design

  • Design

    Branding, UI/UX Design, Art Direction

  • Client

    EY-PROHABITS

View Project