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Ph: +92 321 7072725
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Ph: +92 321 7072725
June 18, 2020

EDELMAN ZENO GROUP

In pursuit of solidifying Zeno at the forefront of modern, global communications, we embarked on a journey to explore digital-forward brands on the bleeding edge of expression and visual design. In order to create broad appeal and engage audiences across the digital platform, we explored modern visual identity options in a strategic, logical, and thorough manner, while considering the originality of our concepts. The synthesis and analysis of our research led to an exploration of Zeno Group’s visual and brand ID, inclusive of logo redesign and color palette evolution.

 

 

 

Visual #1

 

 

Visual #2

 

 

 

 

Working with global internal and external teams

Through leadership alignment sessions and qualitative and quantitative research, Galactux constructed a web visual design strategy to accurately reflect Edelman’s fasting growing digital division, Zeno Group. Galactux built the process from strategy to execution. We performed the research, executed world-class design, engaged 26 offices worldwide, and worked within Zeno’s corporate technology team’s framework.

Outcome

Galactux designed an industry-leading website that not only represents the core of Zeno Group today, but enables the user to intuitively self-select from Zeno Group’s array of services and capabilities. Acknowledgment and appreciation ensued not only internally (CEO, key stakeholders) but externally with industry honors. Check it out.

Task

Galactux was tasked to create an award-winning and engaging digital experience that plays alongside market leaders and re-engages internal stakeholders. Alongside developing a visual identity strategy, which centers Zeno in the forefront of the online visual landscape amongst the largest public relationships agencies in the world.

  • Strategy

    Website, Design Direction, Digtial Marketing

  • Design

    Content Development, Art Direction, UI/UX Design, Branding

  • Client

    EDELMAN ZENO GROUP

Cowboy

Cowboy is an electric bike startup founded by three friends with a background in software engineering. Based in Brussels, Belgium, the company’s first product is a...
  • Strategy

    Branding, Product Design, Web Design, Marketing Materials, Art Direction, Photography

  • Design

    Art Direction, Branding, Collateral Material, Website Development

  • Client

    Cowboy

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Ember Supply Co.

Few things are more gratifying than creating something with your bare hands. In a day and age where we are so immersed in a world of...
  • Strategy

    Design Direction, Photography, Brand Strategy & Identity Design, Collateral Material

  • Design

    Art Direction, Branding, Collateral Material

  • Client

    Ember Supply Co.

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Venatura

For those of us lucky enough to of been born and raised here, Texas is a source of pride. To those who are newcomers to the...
  • Strategy

    Website, Design Direction, Photography

  • Design

    Website Design & Development, Art Direction, UI/UX Design, Branding

  • Client

    Venatura

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EDELMAN ZENO GROUP

In pursuit of solidifying Zeno at the forefront of modern, global communications, we embarked on a journey to explore digital-forward brands on the bleeding edge of...
  • Strategy

    Website, Design Direction, Digtial Marketing

  • Design

    Content Development, Art Direction, UI/UX Design, Branding

  • Client

    EDELMAN ZENO GROUP

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KNOWLEDGE SERVICES

Galactux readily redesigned the business’s approach taking the business through a complete brand transformation. Galactux studied the market landscape, getting to know the many nuances of...
  • Strategy

    Website, Design Direction, Digtial Marketing

  • Design

    Content Development, Art Direction, UI/UX Design, Branding

  • Client

    KNOWLEDGE SERVICES

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OKAMURA

The pinnacle of the year for Okamura, the global giant in high-end office furniture, is the famous commercial design conference, NeoCon. Galactux was tasked with dissecting...
  • Strategy

    Design Direction, UX Strategy , Website Design & Dev

  • Design

    UI/UX Design, Visual Design

  • Client

    FURNITURE MANUFACTURER

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AVENUE

Galactux crafted an industry-leading brand and technology platform, which serves major enterprise companies today. Galactux’s brand, product, and digital strategy established strong market penetration and is...
  • Strategy

    Design Direction, UX Strategy, Branding

  • Design

    UI/UX Design, Art Direction

  • Client

    AVENUE

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LIMITLESS COFFEE & TEA

Humans are filled with pure potential. Sometimes, it only takes a little boost to get started. Galactux developed key messaging around the purity of Limitless’ process...
  • Strategy

    Design Direction, UX Strategy , Website

  • Design

    Brand Strategy, Art Direction, Go-to-Market Strategy

  • Client

    Limtless

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GONNELLA BAKING COMPANY

Content is king on social platforms. Galactux’s Production Studio created best-in-class photo and video content for Gonnella improving upon the latest trends in food photography. Utilizing...
  • Strategy

    Design Direction, UX Strategy, Digital Strategy

  • Design

    UI/UX Design, Art Direction, Social Media, Branding, Packaging

  • Client

    GONNELLA BAKING COMPANY

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February 13, 2020

EY-PROHABITS

As a leader in the workshop space, EY was experiencing a lack of follow-through and application from their workshop audiences. To help solve this problem, Galactux...
  • Strategy

    Design Direction, Technology Strategy, Product Design

  • Design

    Branding, UI/UX Design, Art Direction

  • Client

    EY-PROHABITS

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