EDELMAN ZENO GROUP
In pursuit of solidifying Zeno at the forefront of modern, global communications, we embarked on a journey to explore digital-forward brands on the bleeding edge of expression and visual design. In order to create broad appeal and engage audiences across the digital platform, we explored modern visual identity options in a strategic, logical, and thorough manner, while considering the originality of our concepts. The synthesis and analysis of our research led to an exploration of Zeno Group’s visual and brand ID, inclusive of logo redesign and color palette evolution.
Working with global internal and external teams
Through leadership alignment sessions and qualitative and quantitative research, Galactux constructed a web visual design strategy to accurately reflect Edelman’s fasting growing digital division, Zeno Group. Galactux built the process from strategy to execution. We performed the research, executed world-class design, engaged 26 offices worldwide, and worked within Zeno’s corporate technology team’s framework.
Galactux designed an industry-leading website that not only represents the core of Zeno Group today, but enables the user to intuitively self-select from Zeno Group’s array of services and capabilities. Acknowledgment and appreciation ensued not only internally (CEO, key stakeholders) but externally with industry honors. Check it out.
Galactux was tasked to create an award-winning and engaging digital experience that plays alongside market leaders and re-engages internal stakeholders. Alongside developing a visual identity strategy, which centers Zeno in the forefront of the online visual landscape amongst the largest public relationships agencies in the world.