Galactux readily redesigned the business’s approach taking the business through a complete brand transformation. Galactux studied the market landscape, getting to know the many nuances of the industry, and engaged in our data-driven creative strategy process to outline a vision for the brand.
The Beacon of Knowledge
Knowledge is power. This symbol is a beacon of knowledge. It is a flexible design element that adds a strong dynamic, wherever applied. It’s derivative from an “On Button” and is aligned with the position of technology-enabled services.
In order for Knowledge Services to effectively communicate to its stakeholders, Galactux redesigned its website desktop and native mobile apps. Galactux was able to prioritize and structure the UI/UX of the website to meet the specific needs of each diversified user base. Galactux felt deeply connected to this workforce management solution because it drove forward-thinking for state governments to innovate, increase transparency, and ultimately improve the lives of everyday Americans.
Galactux was tasked to reinvent the largest staffing and technology state government provider in the USA. The vision for the future-state model, independent workers in the gig economy is set. Knowledge Services has a rather complex business model and turned to Galactux to help effectively communicate it in a way that that would be understood by both government executives and everyday job seekers.