The pinnacle of the year for Okamura, the global giant in high-end office furniture, is the famous commercial design conference, NeoCon. Galactux was tasked with dissecting and articulating the target NeoCon attendee for Okamura’s business, and creating a web experience catered to that target. Under tight timelines and strict design guidelines, Galactux curated, designed and developed the digital NeoCon experience that resonated with Okamura’s executives and buyers alike.
NeoCon is short and intense. Okamura needed to capitalize on the costly foot traffic and translate that into digital visibility and a memorable web experience. The goal was to create a lasting experience that resonated long after the booths of NeoCon were taken down. This experience would generate leads and, ultimately, sales for Okamura.