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Ph: +92 321 7072725
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Ph: +92 321 7072725
August 13, 2020

GONNELLA BAKING COMPANY

Content is king on social platforms. Galactux’s Production Studio created best-in-class photo and video content for Gonnella improving upon the latest trends in food photography. Utilizing a dual-strategy approach of original and user generated content, Galactux sources, curates, styles, drafts, schedules and executes each piece of content. This methodology ensured a unified and consistent brand message, creating a community of bread-lovers alike.

 

 

Manufacturing Enterprise Looking to Evolve

In 2015, Gonnella asked us one question, “Should we be on Facebook?” Today, Gonnella’s engaged social media following is cultivating an inspiring community of bread lovers, foodies and chefs from across the country.

 

 

Outcome

Galactux created a best-in-class social experience for Gonnella on Facebook and Instagram. Boasting over eighty thousand (80,000) actions taken on Gonnella’s social channels and counting, Galactux’s strategy established a strong community of bread enthusiasts and reinforced Gonnella’s prominence in the foodservice space. With over one million campaign impressions, Gonnella garnered significant brand awareness through their social presence and visual identity. Additionally, Gonnella experienced a follower growth of 72% year-over-year, demonstrating the ways in which content posted by the bread manufacturer not only attracted but also retained consumers while building brand loyalty.

Task

Gonnella’s rich history of refined bakery recipes and salt-of-the earth tradition built a recognisable enterprise brand with a strong reputation for providing high quality fresh & frozen dough. However, despite having over 130+ years of experience, the brand had to compete with category fragmentation and evolving consumer palettes. Through Galactux’s partnership, the team embarked on a journey to bring their legacy into relevancy amid disruptors. Gonnella understood the importance of cultivating a digital presence in order to stay competitive. Galactux knew how to provide the platform and strategy to blend their rich history with the values that matter most to consumers.

  • Strategy

    Design Direction, UX Strategy, Digital Strategy

  • Design

    UI/UX Design, Art Direction, Social Media, Branding, Packaging

  • Client

    GONNELLA BAKING COMPANY

Cowboy

Cowboy is an electric bike startup founded by three friends with a background in software engineering. Based in Brussels, Belgium, the company’s first product is a...
  • Strategy

    Branding, Product Design, Web Design, Marketing Materials, Art Direction, Photography

  • Design

    Art Direction, Branding, Collateral Material, Website Development

  • Client

    Cowboy

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Ember Supply Co.

Few things are more gratifying than creating something with your bare hands. In a day and age where we are so immersed in a world of...
  • Strategy

    Design Direction, Photography, Brand Strategy & Identity Design, Collateral Material

  • Design

    Art Direction, Branding, Collateral Material

  • Client

    Ember Supply Co.

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Venatura

For those of us lucky enough to of been born and raised here, Texas is a source of pride. To those who are newcomers to the...
  • Strategy

    Website, Design Direction, Photography

  • Design

    Website Design & Development, Art Direction, UI/UX Design, Branding

  • Client

    Venatura

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EDELMAN ZENO GROUP

In pursuit of solidifying Zeno at the forefront of modern, global communications, we embarked on a journey to explore digital-forward brands on the bleeding edge of...
  • Strategy

    Website, Design Direction, Digtial Marketing

  • Design

    Content Development, Art Direction, UI/UX Design, Branding

  • Client

    EDELMAN ZENO GROUP

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KNOWLEDGE SERVICES

Galactux readily redesigned the business’s approach taking the business through a complete brand transformation. Galactux studied the market landscape, getting to know the many nuances of...
  • Strategy

    Website, Design Direction, Digtial Marketing

  • Design

    Content Development, Art Direction, UI/UX Design, Branding

  • Client

    KNOWLEDGE SERVICES

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OKAMURA

The pinnacle of the year for Okamura, the global giant in high-end office furniture, is the famous commercial design conference, NeoCon. Galactux was tasked with dissecting...
  • Strategy

    Design Direction, UX Strategy , Website Design & Dev

  • Design

    UI/UX Design, Visual Design

  • Client

    FURNITURE MANUFACTURER

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AVENUE

Galactux crafted an industry-leading brand and technology platform, which serves major enterprise companies today. Galactux’s brand, product, and digital strategy established strong market penetration and is...
  • Strategy

    Design Direction, UX Strategy, Branding

  • Design

    UI/UX Design, Art Direction

  • Client

    AVENUE

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LIMITLESS COFFEE & TEA

Humans are filled with pure potential. Sometimes, it only takes a little boost to get started. Galactux developed key messaging around the purity of Limitless’ process...
  • Strategy

    Design Direction, UX Strategy , Website

  • Design

    Brand Strategy, Art Direction, Go-to-Market Strategy

  • Client

    Limtless

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GONNELLA BAKING COMPANY

Content is king on social platforms. Galactux’s Production Studio created best-in-class photo and video content for Gonnella improving upon the latest trends in food photography. Utilizing...
  • Strategy

    Design Direction, UX Strategy, Digital Strategy

  • Design

    UI/UX Design, Art Direction, Social Media, Branding, Packaging

  • Client

    GONNELLA BAKING COMPANY

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February 13, 2020

EY-PROHABITS

As a leader in the workshop space, EY was experiencing a lack of follow-through and application from their workshop audiences. To help solve this problem, Galactux...
  • Strategy

    Design Direction, Technology Strategy, Product Design

  • Design

    Branding, UI/UX Design, Art Direction

  • Client

    EY-PROHABITS

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