The Galactux team worked to humanize the global Griffith Foods brand with a vision and mission that inspires (and translates) across local markets. Through a refreshed visual identity, a world-class website and global campaign execution, the team was able to create brand cohesion through thematic consistency and global storytelling. By positioning Griffith through their mission to solve important human needs via food innovation, the campaign was able to traverse cultural differences and build new leads for the sales team.
Humanizing a global brand to increase demand
The Galactux team created an entirely refreshed brand identity, expanded their digital footprint, and streamlined their website experience to inspire key audience groups.
The global campaign created new global-local marketing efficiencies that allowed the brand to speak one marketing language, track the same metrics, while flexing local customization. Through a new Brand Hub and Global website, the Mabbly team was able to make it as easy for local teams to access a rich library of global assets, campaign resources and brand guidelines for visual consistency
After leveraging Galactux to develop their go-to-market strategy for their newest sustainably-sourced sub-brand (Terova), Griffith Foods turned to the team once again to help launch a new global campaign across all five regions, including a complete overhaul of GriffithFoods.com.