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info@galactux.com
Ph: +92 321 7072725
Work Inquiries
collab@galactux.com
Ph: +44 74267 11574 | +92 321 7072725
February 13, 2020

GRIFFITH FOODS

The Galactux team worked to humanize the global Griffith Foods brand with a vision and mission that inspires (and translates) across local markets. Through a refreshed visual identity, a world-class website and global campaign execution, the team was able to create brand cohesion through thematic consistency and global storytelling. By positioning Griffith through their mission to solve important human needs via food innovation, the campaign was able to traverse cultural differences and build new leads for the sales team.

 

 

Humanizing a global brand to increase demand

The Galactux team created an entirely refreshed brand identity, expanded their digital footprint, and streamlined their website experience to inspire key audience groups.

 

Outcome

The global campaign created new global-local marketing efficiencies that allowed the brand to speak one marketing language, track the same metrics, while flexing local customization. Through a new Brand Hub and Global website, the Mabbly team was able to make it as easy for local teams to access a rich library of global assets, campaign resources and brand guidelines for visual consistency

Task

After leveraging Galactux to develop their go-to-market strategy for their newest sustainably-sourced sub-brand (Terova), Griffith Foods turned to the team once again to help launch a new global campaign across all five regions, including a complete overhaul of GriffithFoods.com.

  • Strategy

    Website, Design Direction, Digtial Marketing

  • Design

    Content Development, Art Direction

  • Client

    GRIFFITH FOODS

Cowboy

Cowboy is an electric bike startup founded by three friends with a background in software engineering. Based in Brussels, Belgium, the company’s first product is a...
  • Strategy

    Branding, Product Design, Web Design, Marketing Materials, Art Direction, Photography

  • Design

    Art Direction, Branding, Collateral Material, Website Development

  • Client

    Cowboy

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Ember Supply Co.

Few things are more gratifying than creating something with your bare hands. In a day and age where we are so immersed in a world of...
  • Strategy

    Design Direction, Photography, Brand Strategy & Identity Design, Collateral Material

  • Design

    Art Direction, Branding, Collateral Material

  • Client

    Ember Supply Co.

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Venatura

For those of us lucky enough to of been born and raised here, Texas is a source of pride. To those who are newcomers to the...
  • Strategy

    Website, Design Direction, Photography

  • Design

    Website Design & Development, Art Direction, UI/UX Design, Branding

  • Client

    Venatura

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EDELMAN ZENO GROUP

In pursuit of solidifying Zeno at the forefront of modern, global communications, we embarked on a journey to explore digital-forward brands on the bleeding edge of...
  • Strategy

    Website, Design Direction, Digtial Marketing

  • Design

    Content Development, Art Direction, UI/UX Design, Branding

  • Client

    EDELMAN ZENO GROUP

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KNOWLEDGE SERVICES

Galactux readily redesigned the business’s approach taking the business through a complete brand transformation. Galactux studied the market landscape, getting to know the many nuances of...
  • Strategy

    Website, Design Direction, Digtial Marketing

  • Design

    Content Development, Art Direction, UI/UX Design, Branding

  • Client

    KNOWLEDGE SERVICES

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OKAMURA

The pinnacle of the year for Okamura, the global giant in high-end office furniture, is the famous commercial design conference, NeoCon. Galactux was tasked with dissecting...
  • Strategy

    Design Direction, UX Strategy , Website Design & Dev

  • Design

    UI/UX Design, Visual Design

  • Client

    FURNITURE MANUFACTURER

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AVENUE

Galactux crafted an industry-leading brand and technology platform, which serves major enterprise companies today. Galactux’s brand, product, and digital strategy established strong market penetration and is...
  • Strategy

    Design Direction, UX Strategy, Branding

  • Design

    UI/UX Design, Art Direction

  • Client

    AVENUE

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LIMITLESS COFFEE & TEA

Humans are filled with pure potential. Sometimes, it only takes a little boost to get started. Galactux developed key messaging around the purity of Limitless’ process...
  • Strategy

    Design Direction, UX Strategy , Website

  • Design

    Brand Strategy, Art Direction, Go-to-Market Strategy

  • Client

    Limtless

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GONNELLA BAKING COMPANY

Content is king on social platforms. Galactux’s Production Studio created best-in-class photo and video content for Gonnella improving upon the latest trends in food photography. Utilizing...
  • Strategy

    Design Direction, UX Strategy, Digital Strategy

  • Design

    UI/UX Design, Art Direction, Social Media, Branding, Packaging

  • Client

    GONNELLA BAKING COMPANY

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February 13, 2020

EY-PROHABITS

As a leader in the workshop space, EY was experiencing a lack of follow-through and application from their workshop audiences. To help solve this problem, Galactux...
  • Strategy

    Design Direction, Technology Strategy, Product Design

  • Design

    Branding, UI/UX Design, Art Direction

  • Client

    EY-PROHABITS

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