LIMITLESS COFFEE & TEA
Humans are filled with pure potential. Sometimes, it only takes a little boost to get started. Galactux developed key messaging around the purity of Limitless’ process and unlocking the pure potential of the consumer. Limitless products are sold in every Walmart in North America. Our early marketing success gained the attention of some of the top retail buyers and multiple SKUs are carried in national retail stores.
Retail Marketing & Digital Advertising
Our approach was simple, be snipers not shotguns. Galactux implemented the go-to-market strategy and pitched large retailers, while Limitless opened their brand-owned stores. In order to engage the two core audiences, Galactux promoted consumer trial and buyer awareness campaigns.
Task
Galactux has been a trusted partner of Limitless since their initial 2015 launch. After experiencing considerable growth in its hometown market of Chicago, Limitless felt primed to expand its products into the national retail space. Galactux’s goal was to launch their new products in the already crowded coffee and caffeinated beverage space without being a massive CPG brand. Ready, set, go!
